As SerpFocus's Off-Page SEO Expert, I bring over 7 years of experience in executing strategic link building and digital PR campaigns to improve website visibility. After getting my start as an outreach specialist at a boutique link building agency, I realized I had a knack for relationship-building and securing high-quality backlinks from relevant websites.
I joined SerpFocus to leverage my background in off-page SEO and content amplification to provide actionable, real-world advice to our readers. On a daily basis, I oversee link prospecting, outreach, and campaign management for our site while also authoring in-depth guides on the latest link building strategies. My goal is to demystify the world of backlinks and empower marketers to build an impactful digital PR program. When I'm not busy prospecting links, you can find me trying the latest cafes and restaurants in town!